Homemakers Furniture in Urbandale launches in-store alcohol purchases
Now when you’re shopping for a sofa or a new dining space set, you can sip on a cold beer or glass of wine. Urbandale-dependent home furniture retail store Homemakers Home furnishings is hoping for another hefty pour of retail results with its recent launch of in-shop alcoholic beverages buys at its 215,000-square-foot showroom.
The common cease for local interior layout lovers delicate released its in-retail store alcohol past thirty day period at the store’s HOMEgrounds café area that serves treats like cookies and Starbucks coffee beverages.
The store’s café is now featuring select beer, wine, and seltzers for $5 for every consume for consumers to “sip while they shop.”
Assistant vice president Jason Merschman reported the latest move is a part of firm options to boost its purchasing experience in the metro.
“At Homemakers, we are re-inventing the furniture procuring expertise. In 2019, we rolled out our non-commission product sales policy to aid clear away some of the stigma all over the high-stress buying knowledge generally located with a commissioned revenue team,” Merschman mentioned in a news release.
What liquor can shoppers buy at Homemakers?
Canned and bottled beer selections from regional craft breweries and longtime market giants are available in the retail store cafe. Consumers can order 16-ounce bottles of Bud Gentle and Michelob Ultra together with cans of Busch Light.
Craft brews include an IPA from Iowa Town-dependent Big Grove Brewery & Taproom, which just opened a place in close proximity to downtown Des Moines, and Ruthie lager from Exile Brewing Co.
Definitely Seltzers in fruit punch and strawberry lemonade flavors arrive in 12-ounce cans. Clients can order a chardonnay, pinot grigio or cabernet from Sutter Household in a 6-ounce pour or by the bottle.
Mershman mentioned the firm’s in-property alcohol availability is the following phase of reinvention.
“We re-invented our coffee collection and introduced in a total Starbucks ‘we proudly serve’ café,” Mershman explained. “Now, we’re fired up to give beer and wine to people today who could enjoy those drinks although they store.
Buyers can purchase lattes, mochas, cappuccinos and espressos along with iced drinks and teas to sip on while they store.
“Our objective is for all people to enjoy the buying and searching experience.”
Deal with: 10215 Douglas Ave., Urbandale 1-888-967-7467
Several hours: Open up Monday to Friday from 11 a.m. to 8 p.m., Saturdays from 10 a.m. to 7 p.m., and Sundays from 11 a.m. to 7 p.m.
Jay Stahl is an amusement reporter at The Des Moines Register. Abide by him on Instagram, Twitter, or access out at [email protected].