JCDecaux wins 15-year exclusive Advertising Street
JCDecaux wins 15-year unique Promoting Street Household furniture Contract in Macau SAR, China
Paris, 31 January 2023 – JCDecaux SE (Euronext Paris: DEC), the variety one particular out of doors advertising business throughout the world, announced that its JV subsidiary, JCDecaux (Macau) Minimal, produced in partnership with HN Group (JCDecaux 80{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} / HN Team 20{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f}), has been awarded a 15-year exceptional deal for the marketing avenue household furniture in the Macau Exclusive Administrative Area of the People’s Republic of China (population: 682,000). This new concession covers the complete inventory of about 150 Bus Shelters and 150 Metropolis Details Panels (CIPs).
The Group has labored in partnership with Macau for many several years, commencing in 2001 as the first firm to get an special advertising agreement to install and retain avenue home furnishings. Going ahead, JCDecaux Macau will steadily deploy the new home furniture through the territory, now extending to Taipa, Cotai and Coloane.
The new Bus Shelters will consist of a broad array of expert services:
- 43’’ Lcd digital screens to broadcast actual-time bus arrival and bus route information, to optimise the use of the community transportation procedure
- LED screens designed for the display screen of contextual facts (time, temperature, humidity, etcetera.)
- prepared accessibility with extra entry points at extended bus shelters for persons with diminished mobility
- braille and tactile signals to help visually impaired travellers to obtain bus data
- USB charging ports for passengers’ mobile devices.
In a entire world very first, all the CIPs will be double sided advertising and marketing and digital (one 75” side and 1 43” aspect) and some will even be geared up with an interactive 32” display built for improved entry to people with diminished mobility.
This unprecedented digital network gives an exceptional platform to arrive at audiences in actual-time with complete-movement digital content material, giving a strong channel for municipal city interaction and for business advertising.
This digital platform will also integrate a exceptional unexpected emergency inform system (EMAs) to facilitate the priority dissemination of basic safety alerts, to reinforce the range of general public security warn tools to assistance disaster data (typhoons, flooding, etcetera.).
As section of the Group’s commitment to improving upon the strength general performance of its home furnishings, outlined in its ESG strategic roadmap, JCDecaux is establishing “smart lighting” alternatives such as dynamic dimming and motion sensors that detect individuals. In addition, electronic display screen brightness and ventilation are controlled by sensors that optimise and decrease electrical power intake dependent on the environmental ailments. JCDecaux is also pursuing an ambitious renewable power purchasing plan and covers 100{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} of electric power usage due to the fact the finish of 2022 at Team degree.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “We are very pleased to proceed our extended-standing partnership with the Macau Particular Administrative Area Governing administration and to add to the city’s transformation benefiting its folks and readers. 20 decades just after installing the initial Bus shelters and City Information and facts Panels in Macau, JCDecaux’s groups will concentrate on the provision of good expert services to deliver a highly effective and digitised interaction system, providing relevant neighborhood details and promotion strategies. This new agreement underlines our twin ambition: to make the upcoming of sustainable urban dwelling and to create the long term for successful and successful advertising.
With these goals in intellect, we are dedicated to generating Macau an even smarter town, and to maximizing the quality of everyday living for its people and site visitors in the coming ten years and beyond.”
Key Figures for JCDecaux
- 2022 profits: €3,317m(a)
- N°1 Out-of-Household Media enterprise all over the world
- A each day viewers of much more than 850 million people today in additional than 80 international locations
- 957,706 advertising and marketing panels around the world
- Existing in 3,518 towns with a lot more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is detailed on the Eurolist of Euronext Paris and is aspect of the Euronext 100 and Euronext Relatives Business enterprise indexes
- JCDecaux is recognised for its more-economic performance in the FTSE4Fantastic (3.6/5), CDP (A- Management), MSCI (AA) and has obtained Platinum Medal status from EcoVadis
- 1st Out-of-Home Media corporation to sign up for the RE100 (committed to 100{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} renewable electrical power)
- Chief in self-company bicycle rental plan: pioneer in eco-friendly mobility
- N°1 all over the world in avenue furnishings (530,143 promoting panels)
- N°1 all over the world in transportation advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 promotion panels)
- N°1 in Europe for billboards (72,611 promoting panels)
- N°1 in outdoor advertising in Europe (596,831 marketing panels)
- N°1 in outside advertising and marketing in Asia-Pacific (232,268 advertising panels)
- N°1 in outdoor marketing in Latin The united states (64,893 promoting panels)
- N°1 in outdoor advertising in Africa (20,808 advertising and marketing panels)
- N°1 in out of doors promotion in the Center East (14,177 advertising panels)
(a) Altered profits
For more information and facts about JCDecaux, make sure you visit jcdecaux.com.
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Communications Section: Albert Asséraf
+33 () 1 30 79 79 10 – [email protected]
Trader Relations: Rémi Grisard
+33 () 1 30 79 79 93 – [email protected]
