Setting a standard for luxury residences

Setting a standard for luxury residences

The Gampu Lounge at 98 Wireless.
The Gampu Lounge at 98 Wi-fi.

Competitors in the luxurious household current market is heating up, with new supply expanding and novel gamers emerging as demand carries on to increase, with the rich unaffected by high inflation and economic downturn.

All through 2017-19, new housing offer in the Bangkok luxurious phase totalled 785 models, or approximately 260 models for each year. For 2020-21, the full soared to 800 units, or 400 for every year, in accordance to property consultancy CBRE.

“In the first nine months of 2022, this craze has accelerated appreciably with 883 models,” stated Chotika Tungsirisurp, CBRE Thailand’s head of investigate and consulting.

The product section has also altered, with 75{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} being high quality-luxurious and super-luxury models in 2022, when compared with an typical of less than 30{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} in the previous five many years, she claimed.

The tremendous-primary products were released by equally large builders and new gamers.

Sansiri Plc, a person of the current market leaders, has stepped up to the up coming level, launching the Sansiri Luxurious Assortment (SLC) portfolio to redefine 1-of-a-sort luxurious residential initiatives, in which prices have spiked more than time.

Uthai Uthaisangsuk, Sansiri’s chief functioning officer, stated the firm has developed luxury homes because its institution 38 many years in the past.

The to start with undertaking was Baan Kai Muk, a flagship condominium vacation resort in Hua Hin, which posted pretty high charges at the time.

“Our company has grown from substantial-conclusion progress and we are always the 1 location the typical. It is not easy to accomplish luxury household improvement,” he said.

“Now we developed SLC for one particular-of-a-sort luxury projects following the success of 98 Wireless 3 decades back.”

Mr Uthai mentioned assignments under SLC are formulated with 3 critical expectations: refined style, uncompromising quality and an unparalleled residing knowledge.


The Clubhouse has a Renaissance Revival model for Narasiri Krungthep Kreetha.



He claimed outstanding style was an crucial conditions in all SLC homes. Sansiri labored closely with the world’s foremost architects and designers to create a habitable and timeless piece of art — a house that inspired current and long run generations.

Globe-renowned inside designers the developer has worked with involve Anne Carson, who produced a name for herself at Ralph Lauren. She was guiding the interior structure at Sansiri’s super-luxurious flagship condominium development 98 Wi-fi, in which the marketing price established a history at a lot more than 700,000 baht for each square metre.

The selling price has now risen to just about 1 million baht for every sq m.

Philippe Stark, a structure celebrity recognised for his iconic goods, furniture and interiors, showcased his distinctive designs characterised by products and solutions and areas that were being sensible, vibrant and unconventional at Khun By Yoo, Sansiri’s first design and style-branded residence apartment on Soi Thong Lor.

Yet another rental in Thong Lor by Sansiri, The Monument Thong Lo, observed two renowned designers showcase their is effective, which are the only units in Thailand that includes Gert Voorjans, with his mingling of designs, textures and palettes that are daring, colourful and fearless.

Lorenzo Castillo, a Spanish designer regarded for his rich mix of modern day products and historical influences, was guiding the inside design of a display unit at the Thong Lor rental advancement, with his eye for colour and geometry bringing a refined feeling of luxurious.

Sansiri also experienced Mary Fox Linton, a British designer who made private homes for the innovative elite in the British isles, produce a conceptual style and design for a device at Baan Sansiri Pattanakarn, Mr Uthai explained.

“We use timeless styles like Regency Fashion at Baan Sansiri Pattanakarn, Beaux-Arts at 98 Wireless, Renaissance Revival at Narasiri Krungthep Kreetha, and Modern day Luxury at Bugaan Yothinpattana, which is a brand name-new exclusive home bought out in just four months just after start,” he claimed.

“When implementing them to our initiatives, we convey not only the layouts, but also the scale and materials.”


Mr Uthai mentioned the firm exhibited craftsmanship with a significant amount of distinction, applying quality products from all-around the entire world these as moleanos limestone from Portugal.

“Components or things will have to be from a splendour assortment, like an oversized chandelier at Khun By Yoo’s lobby, priced at 10 million baht, which is personalized-made by Barovier & Toso, an Italian business that specialises in Venetian glass,” he stated.

At 98 Wireless’s lobby, a three-tier crystal chandelier is customised from Ralph Lauren, although scarce and antique merchandise like an antique mirror are from Niall Smith.

A Lasvit chandelier, a free of charge-variety custom made-produced chandelier by a world-course lights company made use of at The Monument Thong Lo, is male-designed as a a person-of-a-form fusion of artwork and engineering.

Sansiri’s in-dwelling structure workforce were also despatched to Carrara, famed for its white marble in Italy, to decide on marble slabs to use at 98 Wireless.

“We elevate the boundaries of what a residence can be by a meticulous knowing of place and context,” Mr Uthai mentioned.

“We create the jobs with craftsmanship, like the use of hand-designed moulding imported from the US and e-book-matched statuario marble. The benefit of products is enhanced via layout and mastery.”

He explained meticulously selecting superior excellent products and distinctively building them like a piece of art is not fantastic adequate — they also involve proper maintenance to very last a extended time.


Mr Uthai says the corporation has made luxury houses because its institution 38 decades back.



Mr Uthai stated SLC’s buyers want dwelling experiences that are built to meet up with their refined expectations, suited only for the privileged several.

“Confidentiality and privateness are crucial in luxury tasks,” he stated.

“Privateness at a residential project does not only necessarily mean a constrained selection of units, as privacy can also be integrated into design and style.”

Even in a apartment project where inhabitants can conveniently fulfill other folks in general public places, privateness can be delivered through personal elevators and entry sequences.

“Lifestyle support is yet another important characteristic that customers in the luxury phase are searching for,” Mr Uthai claimed.

“They want unrestricted, phenomenal residing providers further than exclusivity.”

Life style solutions for SLC incorporate luxury way of life administration by Quintessentially, a planet-class concierge, which presents access to the inaccessible, like dinners with David Beckham or coveted activities and live shows.

There are also butlers, mixologists and “romanceologists” presented by In addition+ Concierge, a individual assistant assistance from In addition House, qualified by top rated hotels. Plus Property is a assets administration subsidiary of Sansiri.

With properly-skilled team, As well as Residence also supplies in-residence extended help in addition to companies and assets administration, he claimed.

“House management and following-gross sales company is a important element boosting house worth,” reported Mr Uthai.

“We are a lengthy-proven developer and will generally be with our consumers.”

Each task of the Sansiri Luxurious Collection generates a large capital obtain about time.

For example, Baan Sansiri Pattanakarn experienced a capital acquire of up to 50{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} for each 12 months in two years. Narasiri Krungthep Kreetha, with units priced amongst 50-130 million baht, gained a net income of 30{dd3cf16dc48cbccde1cb5083e00e749fe70e501950bc2e0dea1feff25a82382f} in a few months and a historic document substantial in sales in only a single thirty day period.

Luxury Selection

At current, Sansiri is setting the typical for 1-of-a-sort luxurious residences. SLC’s portfolio contains six assignments: 98 Wireless, Baan Sansiri Pattanakarn, The Monument Thong Lo, Khun By Yoo, Bugaan Yothinpattana, and Narasiri Krungthep Kreetha.

Sansiri options to start 4 new SLC jobs future year, such as Narasiri Phahol-Watcharapol, and Bugaan in three areas: Pattanakarn, Krungthep Kreetha, and Rama 9-Meng Jai.

In 2024, a few new manufacturers are scheduled to start in the collection, comprising No.19 for units priced 150 million baht and earlier mentioned, Sirinsiri priced at 50-100 million baht, and Narinsiri priced at 30-80 million baht.

“By way of pretty much 4 many years, Sansiri has been renowned as the No.1 luxury developer thanks to brand heritage, life time asset value, and its popularity as a style maker,” explained Mr Uthai.

“These are what we purpose to established the normal for in this industry. This signifies the have confidence in we generally get from customers in this segment.”