There are upwards of 1,000 places to taste wine in the Bay Area — and counting. But this year, a slew of new options arrived with diverse experiences for a wide spectrum of tastes, curiosities and budgets.
Some are extravagant estates, indicating a push for a more luxurious and exclusive atmosphere, while others are chic and casual tasting rooms, clearly looking to attract younger consumers with neon signs, record players and natural wines. As the California industry continues to overflow with classic wines like Cabernet Sauvignon and Pinot Noir, a handful of renegade producers are promoting discovery in the form of lesser-known, underdog grape varieties. A few new spots even require out-of-the-box exploration in lesser-known regions beyond Napa and Sonoma.