This family-owned outdoor furniture company is helping customers create their dream living spaces

Dustin Knapp is a persons-man or woman. Everyone encountering him personally or viewing his movie clips on the web-site of The Wickertree – which boasts B.C.’s greatest variety of high-high-quality indoor and outdoor patio furnishings and components – will detect his enthusiasm for connecting.

It is fitting then that Knapp, as CEO of the corporation, will get to achieve out to earlier, present-day, and long run shoppers to not only share his eyesight for the loved ones company, but also hear to what they may want to expose about their desires and expectations. 

“Connecting is pretty vital to us,” claims Knapp. “We want to join with every shopper who walks through our doorway.”

With the overarching vision to enable customers produce their dream outdoor or indoor residing spaces, this relationship ought to be “on a human level rather than concentrated on a revenue pitch,” he emphasizes. “We want to have interaction people in a discussion about the products they are searching for and about what they are hoping to accomplish.”

Getting background information and facts about the ideas of prospects will allow The Wickertree group to make suggestions based on their abilities and expertise of unique product or service strains, Knapp describes. “Exploring selections collectively often suggests that everybody’s happier in the stop.”

For a occupation effectively completed, customers will have a seamless practical experience – and come absent feeling a relationship to The Wickertree. 

The quite a few on-line films and customer testimonies propose that this technique is functioning, and even further evidence bolsters the declare of “customer fulfillment,” says Knapp. “In my past role as normal manager, it was my activity to deal with complaints and returns. Nonetheless, I had to expend quite minimal time on that, mainly because we have incredibly couple problems, and we don’t have returns.” 

While the team’s endeavours to support consumers uncover the best fit is portion of this achievement, there is yet another key element: a solid partnership with “excellent suppliers,” claims Knapp, incorporating that a lot of of the connections with trustworthy suppliers have been recognized above time by The Wickertree, which has been in operation in Langley due to the fact 1976 – and owned by the Knapp relatives for about 16 many years. 

“Quality is pretty essential to us,” he suggests. “Everything we offer, every single product – irrespective of whether it is really household furniture or an accent – is of large quality.”

The Wickertree’s motto – to pick good quality around quantity – is also mirrored in the quantity of suppliers, who are vetted not only on how well their products perform but also on no matter if sustainability and ethical sourcing are portion of their value proposition. 

Although this calls for because of diligence and investigations into the standing of suppliers, the initiatives are perfectly really worth it, Knapp says. “We have a great deal of self confidence in our suppliers, and we know how great our products are. We simply just do not have items that would are unsuccessful our prospects in a quick period of time of their order.”

And need to an issue crop up, great warranties paired with sturdy relationships with suppliers will assistance to see it settled in a timely method, he provides. “We have a ton of repeat prospects, men and women who continue on to occur in and convey to us they cherished our product and company. We’ve labored tough to build a reputation for excellent, and I don’t think we would have our following, status and belief if our solution wasn’t authentic.”

“For extra than a decade, The Wickertree has been partnering with the VGH, UBC and BC Children’s Medical center Lotteries, furnishing the outdoor areas of the houses that are part of the draw, suggests Knapp.”“We’re very happy of this connection, and that’s an additional spot where by you can see our get the job done in a serious-earth environment.” 

At a time when people today spend much more time at residence due to the COVID-19 pandemic’s effect on workplaces and travels, Knapp has noticed that “people are much more comfy investing in their properties, irrespective of whether which is renovations, upgrades or enhancements.”

He hopes The Wickertree can be aspect of these strategies and urges Wickertree prospects, “Think of us when you’re sitting down in your wonderful new areas with mates and household. We’re grateful when you share your practical experience, due to the fact word-of-mouth is nonetheless the best medium for spreading our information. 

“We want to continue to develop and get to much more individuals due to the fact you will find one thing about our method that is truly beneficial and resonates broadly.” 

The Wickertree is highlighted in the 2023 Profiles of Excellence Journal